What are the values and beliefs that [type of brand/business] represents and how should they be reflected in our tone of voice?

What is our [type of brand/business] personality and how do we want to come across to our [Target Audience]?

What are some common [Keywords or Phrases] associated with [Brand type], and how can these be incorporated into Brand's tone of voice to strengthen the [Brand Identity]?

Can you create a [type of brand/business]'s voice that would convey [excitement/urgency/sensitivity etc.]

How would you describe the target audience of [Brand type], and what tone of voice would be most effective in reaching and engaging with this [Target Audience]?